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Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
Description
Includes bibliographical references and index
Detail Information
- Series Title
- Financial Times Prentice Hall books
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2003
- Collation
- xxviii, 336 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 130650757
- Classification
- NONE
- Statement of Responsibility
- Wind, Jerry Yoram
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