Applications in basic marketing : clipping from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy. (1996). New York, NY: McGraw-Hill, c.
Applications in basic marketing : clipping from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy. 2001-2002 ed.. New York, NY: McGraw-Hill, c, 1996. Buku Wajib.