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Applications in basic marketing : clipping from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : McGraw-Hill, c., 1996
- Collation
- ix, 246 p. : ills. ; 26 cm
- Language
- English
- ISBN/ISSN
- 75610337
- Classification
- NONE
- Edition
- 2001-2002 ed.
- Statement of Responsibility
- Perreault, William D., Jr.
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