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Marketing communications : contexts, strategies and applications / Chris Fill
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Harlow, UK : Pearson, c., 2003
- Collation
- xxxii, 790 p. : ills. ; 25 cm & app.
- Language
- English
- ISBN/ISSN
- 273655000
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Fill, Chris
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