Gaya APA

Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden. (2004). New York, NY: McGraw-Hill, c.

Gaya MLA

Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden. 7th ed.. New York, NY: McGraw-Hill, c, 2004. Buku Wajib.