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Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden
Deskripsi
Includes bibliographical references and indexes
Informasi Detail
- Judul Seri
- The Irwin/McGraw-Hill series in marketing
- Penerbit
- New York, NY : McGraw-Hill, c., 2004
- Deskripsi Fisik
- xvi, 685 p. : ills. ; 26 cm
- Bahasa
- English
- ISBN/ISSN
- 71123253
- Klasifikasi
- NONE
- Edisi
- 7th ed.
- Pernyataan Tanggungjawab
- Cravens, David W.
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