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Marketing moves : a new approach to profits, growth and renewal / Philip Kotler ; Dipak C. Jain ; Suvit Maesincee
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Boston, MA : Harvard Business School Press, c., 2002
- Collation
- xii, 193 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 1578516005
- Classification
- NONE
- Statement of Responsibility
- Kotler, Philip
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