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Customer share marketing : how the world's great marketers unlock profits from customer loyalty / Tom Osenton
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2003
- Collation
- xxvii, 284 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 130671673
- Classification
- NONE
- Statement of Responsibility
- Osenton, Tom
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