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Marketing management / Philip Kotler
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2004
- Collation
- xxix, 706 p. : ills. ; 26 cm
- Language
- English
- ISBN/ISSN
- 130497150
- Classification
- NONE
- Edition
- 11th ed.
- Statement of Responsibility
- Kotler, Philip
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