Gaya APA

Marketing strategy : a decison-focused approach / Orville C. Walker, Jr. ... [et al.]. (2000). New York, NY: McGraw-Hill/Irwin, c.

Gaya MLA

Marketing strategy : a decison-focused approach / Orville C. Walker, Jr. ... [et al.]. 4th ed.. New York, NY: McGraw-Hill/Irwin, c, 2000. Buku Wajib.