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Marketing strategy : a decison-focused app...
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658.802 WAL m
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Buku Wajib

Marketing strategy : a decison-focused approach / Orville C. Walker, Jr. ... [et al.]

Description

Includes bibliographical references and index

Detail Information
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xviii, 365 p. : ills. ; 26 cm
Language
English
ISBN/ISSN
71151176
Classification
NONE
Edition
4th ed.
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