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Exploring marketing research / William G. Zikmund
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Mason, OH : South-Western, c., 2002
- Collation
- xxi, 744 p. : ills. ; 28 cm
- Language
- English
- ISBN/ISSN
- 324181485
- Classification
- NONE
- Edition
- 8th ed.
- Statement of Responsibility
- Zikmund, William G.
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