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International marketing / Michael R. Czinkota ; Ilkka A. Ronkainen
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Orlando, FL : Harcourt College, c., 2004
- Collation
- xxxiii, 815 p. : ills. ; 29 cm
- Language
- English
- ISBN/ISSN
- 30313783
- Classification
- NONE
- Edition
- 6th ed.
- Statement of Responsibility
- Czinkota, Michael R.
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