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Kleppner's advertising procedure / J. Thomas Russell ; W. Ronald Lane
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Pearson Education, c., 2005
- Collation
- xix, 697 p. : ills. ; 29 cm
- Language
- English
- ISBN/ISSN
- 130328774
- Classification
- NONE
- Edition
- 15th ed.
- Statement of Responsibility
- Russell, J. Thomas
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