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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- New York, NY : McGraw-Hill/Irwin, c., 2003
- Collation
- xviii, 654 p. : ills. ; 28 cm
- Language
- English
- ISBN/ISSN
- 72471484
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Johansson, Johny K.
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