Instructor's resource manual [to accompany Philip Kotler] : marketing management / Dale N. Shook. (2002). Upper Saddle River, NJ: Prentice-Hall, c.
Instructor's resource manual [to accompany Philip Kotler] : marketing management / Dale N. Shook. 11th ed.. Upper Saddle River, NJ: Prentice-Hall, c, 2002. Buku Manual.