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Marketing : an introduction / Gary Armstrong ; Philip Kotler
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2006
- Collation
- xxvi, [733] p. : ills. ; 26 cm
- Language
- English
- ISBN/ISSN
- 130351334
- Classification
- NONE
- Edition
- 6th ed.
- Statement of Responsibility
- Armstrong, Gary
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