Basic marketing : a global-managerial approach / William D. Perreault, Jr. ; E. Jerome McCarthy. (2005). New York, NY: McGraw-Hill, c.
Basic marketing : a global-managerial approach / William D. Perreault, Jr. ; E. Jerome McCarthy. 14th ed.. New York, NY: McGraw-Hill, c, 2005. Buku Wajib.