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Basic marketing : a global-managerial appr...
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658.8 MAC b
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Buku Wajib

Basic marketing : a global-managerial approach / William D. Perreault, Jr. ; E. Jerome McCarthy

Description

Includes bibliographical references and indexes

Detail Information
Series Title
The McGraw-Hill/Irwin series in marketing
Publisher
New York, NY : McGraw-Hill, c.,
Collation
xxxii, 815 p. : ills. ; 28cm
Language
English
ISBN/ISSN
71121102
Classification
NONE
Edition
14th ed.
Statement of Responsibility
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