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Services marketing : integrating customer ...
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658.812 ZEI s
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Buku Wajib

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ; Mary Jo Bitner

Description

Includes bibliographical references and index

Detail Information
Series Title
The McGraw-Hill/Irwin series in
Publisher
New York, NY : McGraw-Hill, c.,
Collation
xx, 668 p. : ills. ; 26 cm
Language
English
ISBN/ISSN
71199144
Classification
NONE
Edition
3rd ed.
Statement of Responsibility
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