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Marketing 2000 and beyond
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Chicago, IL : American Marketing Association, c., 1991
- Collation
- xi, 246 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 877572046
- Classification
- NONE
- Statement of Responsibility
- Lazer, William
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