Gaya APA

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. (2006). New York, NY: McGraw-Hill/Irwin, c.

Gaya MLA

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 6th ed.. New York, NY: McGraw-Hill/Irwin, c, 2006. Buku Wajib.