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Marketing channels / Anne T. Coughlan ; Erin Anderson ; Louis W. Stern ; Adel I. El-Ansary
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The Prentice-Hall international series in marketing
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2006
- Collation
- xviii, 590 p p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 130127728
- Classification
- NONE
- Edition
- 6th ed.
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