Gaya APA

Marketing research : an applied orientation / Naresh K. Malhotra. (2007). Upper Saddle River, NJ: Pearson Education, c.

Gaya MLA

Marketing research : an applied orientation / Naresh K. Malhotra. 4th ed.. Upper Saddle River, NJ: Pearson Education, c, 2007. Buku Wajib.