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Marketing research : an applied orientation / Naresh K. Malhotra
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Pearson Education, c., 2007
- Collation
- xxix, 713 p. : ills. ; 28 cm
- Language
- English
- ISBN/ISSN
- 131217291
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Malhotra, Naresh K.
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