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Global marketing / Warren J. Keegan ; Mark C. Green
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2009
- Collation
- xix, 666 p. : ills. ; 26 cm
- Language
- English
- ISBN/ISSN
- 131224530
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Keegan, Warren J.
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