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Pricing : making profitable decisions / Kent B. Monroe
Description
Includes bibliographical references and indexes
Detail Information
- Series Title
- McGraw-Hill/Irwin series in marketing
- Publisher
- New York, NY : McGraw-Hill/Irwin, c., 2005
- Collation
- xxvi, 658 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 71198601
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Monroe, Kent B.
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