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Marketing plans : how to prepare them, how to use them / Malcolm McDonald
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Oxford, UK : Elsevier, c., 2007
- Collation
- xix, 630 p. : il. ; 25 cm
- Language
- English
- ISBN/ISSN
- 750656255
- Classification
- NONE
- Edition
- 5th ed.
- Statement of Responsibility
- McDonald, Malcolm
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