Gaya APA

Strategic marketing / David W. Cravens ; Nigel F. Piercy. (2001). New York, NY: McGraw-Hill/Irwin, c.

Gaya MLA

Strategic marketing / David W. Cravens ; Nigel F. Piercy. 8th ed.. New York, NY: McGraw-Hill/Irwin, c, 2001. Buku Wajib.