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Strategic marketing / David W. Cravens ; N...
Call Number
658.802 CRA s
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Strategic marketing / David W. Cravens ; Nigel F. Piercy

Description

Includes bibliographical references and indexes

Detail Information
Series Title
McGraw-Hill series in marketing
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xvii, 726 p. : ills. ; 26 cm
Language
English
ISBN/ISSN
71244328
Classification
NONE
Edition
8th ed.
Statement of Responsibility
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