Gaya APA

Marketing management / Philip Kotler ; Kevin Lane Keller. (2011). Upper Saddle River, NJ: Pearson Educationl, c.

Gaya MLA

Marketing management / Philip Kotler ; Kevin Lane Keller. 12th ed.. Upper Saddle River, NJ: Pearson Educationl, c, 2011. Buku Wajib.