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Marketing management / Philip Kotler ; Kevin Lane Keller
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Pearson Educationl, c., 2011
- Collation
- xxxix, 717 p. : ills. ; 26 cm & app.
- Language
- English
- ISBN/ISSN
- 13196853
- Classification
- NONE
- Edition
- 12th ed.
- Statement of Responsibility
- Kotler, Philip
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