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Principles of marketing / Philip Kotler ; ...
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658.8 KOT p
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Principles of marketing / Philip Kotler ; Gary Armstrong

Description

Includes bibliographical references and index

Detail Information
Publisher
Upper Saddle River, NJ : Pearson Education, c.,
Collation
xx, 705 p. : ills. ; 28 cm & app.
Language
English
ISBN/ISSN
131968793
Classification
NONE
Edition
11th ed.
Statement of Responsibility
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