Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. (2010). New York, NY: McGraw-Hill/Irwin, c.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 5th ed.. New York, NY: McGraw-Hill/Irwin, c, 2010. Buku Wajib.