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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The McGraw-Hill/Irwin series in marketing
- Publisher
- New York, NY : McGraw-Hill/Irwin, c., 2010
- Collation
- xx, 795 p. : ills. ; 28 cm
- Language
- English
- ISBN/ISSN
- 72314451
- Classification
- NONE
- Edition
- 5th ed.
- Statement of Responsibility
- Belch, George E.
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