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Global marketing / Warren J. Keegan ; Mark C. Green
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Upper Saddle River, NJ : Pearson Prentice Hall, c., 2011
- Collation
- xx, 636 p. : ills. ; 28 cm
- Language
- English
- ISBN/ISSN
- 131968548
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Keegan, Warren J.
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