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Marketing research / Donald R. Cooper ; Pa...
Call Number
658.83 COO m
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Marketing research / Donald R. Cooper ; Pamela S. Schindler

Description

Includes bibliographical references and indexes

Detail Information
Series Title
The McGraw-Hill/Irwin series in marketing
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xix, 790 p. : ills. ; 28 cm
Language
English
ISBN/ISSN
71115714
Classification
NONE
Statement of Responsibility
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