Basic marketing research : a decision-making approach / Naresh K. Malhotra ; Mark Peterson. (2012). Upper Saddle River, NJ: Pearson Education, c.
Basic marketing research : a decision-making approach / Naresh K. Malhotra ; Mark Peterson. 2nd ed.. Upper Saddle River, NJ: Pearson Education, c, 2012. Buku Wajib.