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Consumer behavior and marketing strategy /...
Call Number
658.8342 PET c
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Buku Wajib

Consumer behavior and marketing strategy / J. Paul Peter ; Jerry C. Olson

Description

Includes bibliographical references and indexes

Detail Information
Series Title
McGraw-Hill/Irwin series in marketing
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xxv, 578 p. : ills. ; 28 cm
Language
English
ISBN/ISSN
72864877
Classification
NONE
Edition
7th ed.
Statement of Responsibility
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