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Marketing payback : is your marketing prof...
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658.802 SHA m
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Marketing payback : is your marketing profitable? / Robert Shaw and David Merrick

Description

Includes bibliographical references and index

Detail Information
Publisher
Harlow : Pearson Education, c.,
Collation
xi, 511 p. : ills. ; 25 cm
Language
English
ISBN/ISSN
273688847
Classification
NONE
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