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Contemporary marketing / Louis E. Boone ; David L. Kurtz
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Mason, OH : South-Western, c., 1965
- Collation
- li, 599 p. : ills. ; 28 cm & app.
- Language
- English
- ISBN/ISSN
- 324185103
- Classification
- NONE
- Edition
- 11th ed.
- Statement of Responsibility
- Boone, Louis E.
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