Gaya APA

Consumer behavior : building marketing strategy / Del I. Hawkins ; David L. Mothersbaugh ; Roger J. Best. (1966). Boston, MA: Irwin/McGraw-Hill, c.

Gaya MLA

Consumer behavior : building marketing strategy / Del I. Hawkins ; David L. Mothersbaugh ; Roger J. Best. 10th ed.. Boston, MA: Irwin/McGraw-Hill, c, 1966. Buku Wajib.