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Consumer behavior : building marketing strategy / Del I. Hawkins ; David L. Mothersbaugh ; Roger J. Best
Deskripsi
Includes bibliographical references and index
Informasi Detail
- Judul Seri
- The irwin/McGraw-Hill series in marketing
- Penerbit
- Boston, MA : Irwin/McGraw-Hill, c., 1966
- Deskripsi Fisik
- xxiv, 790 p. : ills. ; 26 cm & app.
- Bahasa
- English
- ISBN/ISSN
- 71106685
- Klasifikasi
- NONE
- Edisi
- 10th ed.
- Pernyataan Tanggungjawab
- Hawkins, Del I.
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