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Consumer behavior : building marketing str...
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658.8342 HAW c
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Consumer behavior : building marketing strategy / Del I. Hawkins ; David L. Mothersbaugh ; Roger J. Best

Description

Includes bibliographical references and index

Detail Information
Series Title
The irwin/McGraw-Hill series in marketing
Publisher
Boston, MA : Irwin/McGraw-Hill, c.,
Collation
xxiv, 790 p. : ills. ; 26 cm & app.
Language
English
ISBN/ISSN
71106685
Classification
NONE
Edition
10th ed.
Statement of Responsibility
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