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Advertising and promotion : an integrated ...
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659.1 BEL a
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

Description

Includes bibliographical references and index

Detail Information
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xxvi, 820 p. : ills. ; 28 cm
Language
English
ISBN/ISSN
71108521
Classification
NONE
Edition
7th ed.
Statement of Responsibility
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