Basic marketing : a global-managerial approach / Joseph P. Cannon ; William D. Perreault, Jr. ; E. Jerome McCarthy. (1968). New York, NY: McGraw-Hill, c.
Basic marketing : a global-managerial approach / Joseph P. Cannon ; William D. Perreault, Jr. ; E. Jerome McCarthy. 16th ed.. New York, NY: McGraw-Hill, c, 1968. Buku Wajib.