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Basic marketing : a global-managerial approach / Joseph P. Cannon ; William D. Perreault, Jr. ; E. Jerome McCarthy
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- New York, NY : McGraw-Hill, c., 1968
- Collation
- xxxvi, 837 p. : ills. ; 28cm
- Language
- English
- ISBN/ISSN
- 9,78007E+12
- Classification
- NONE
- Edition
- 16th ed.
- Statement of Responsibility
- Cannon, Joseph P.
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