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Advertising & IMC / Tom Duncan
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : McGraw-Hill/Irwin, c., 1968
- Collation
- xxvii, 774 p. : ills. ; 28 cm
- Language
- English
- ISBN/ISSN
- 71111182
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Duncan, Tom
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