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Services marketing : people, technology, s...
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658.812 LOV s
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Buku Wajib

Services marketing : people, technology, strategy / Christopher H. Lovelock ; Jochen Wirtz

Description

Includes bibliographical references and indexes

Detail Information
Publisher
Upper Saddle River, NJ : Prentice-Hall, c.,
Collation
xx, 648 p. : ills. ; 28 cm
Language
English
ISBN/ISSN
132056763
Classification
NONE
Edition
6th ed.
Statement of Responsibility
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