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Integrated advertising, promotion, and mar...
Call Number
658.837 CLO i
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Buku Wajib

Integrated advertising, promotion, and marketing communication / Kenneth E. Clow ; Donald Baack

Description

Includes bibliographical references and indexes

Detail Information
Publisher
Upper Saddle River, NJ : Pearson Education, c.,
Collation
xxiii, 515 p. : ills. ; 28 cm
Language
English
ISBN/ISSN
132382091
Classification
NONE
Edition
3rd ed.
Statement of Responsibility
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